Travels & Traditions: What's Cooking in Switzerland - #805

BURT WOLF: The tectonic plates that hold our continents float on a sea of molten earth. About a hundred million years ago, the African plate banged into the European plate. Billions of tons of rock were rammed together and the Swiss Alps were born.

The most mountainous region in Switzerland is called the Valais and it is the home of Switzerland’s most famous mountain ---the Matterhorn. At the base of the mountain is the town of Zermatt and that is where my gastronomic tour began.

During the 1600s, a group of peasants who lived down in the valley purchased their freedom from the landowners and came up here to start their own community. The old part of Zermatt looks pretty much as it did when they built it 400 years ago.

The new part of town, however, looks different every 400 hours. It has a street lined with excellent shops that put new things out for sale each week. Their specialty is outdoor wear and as the weather and the seasons change they offer the appropriate gear. There are also lots of restaurants and pubs.

From the center of Zermatt, I took the Gornergrate Railway which was Switzerland’s first electric cogwheel railway and the highest outdoor cogwheel railway in Europe. It took me up to the top of the Riffenberg at 8,469 feet above sea level. It’s the place to get a great view of the Matterhorn.

The Matterhorn itself reaches a height of 14,692 feet and it gets a little higher each year as the earth pushes it up. The first attempt to reach the top turned out to be a total failure. It was only in 1865 that a team of climbers were able to reach the peak. The Matterhorn holds a special place in the history of Swiss mountain climbing but it is also important to the history Swiss gastronomy. Let me explain.

BURT WOLF ON CAMERA: In 1908, Erik Baumann and his cousin Theodor Tobler, after hours of feverish experimentation, created a perfect fusion between nougat and milk chocolate, thereby giving us the first Toblerone.

BURT WOLF: Not only did they cross this previously unbreachable boundary between chocolate and nougat but they had the skill and the insight to create a mold that produced individual servings of the bar in the shape of the Matterhorn and to use a manufacturing process so unique that it was granted a patent.

But wait, there’s more. The man working at the Swiss Federal Institute for Intellectual Property -- the organization that issued the patent for the Toblerone -- was none other than Albert Einstein.

And so the Matterhorn is not just a mountain it is a gastronomic and scientific landmark.

As you come down from Zermatt and your sugar high, you enter the Valais where you will find the town of Sierre and the Chateau de Ville. The Chateau has been here since the early 1500s. Inside is a restaurant that specializes in the traditional foods of the region and it is one of my all time favorite spots. And each time I come here I have the same meal.

The first course is viande sechees -- beef that has been air dried and thinly sliced. You grind a little pepper on top and eat the slices with your fingers. There’s a basket with two types of rye bread -- one is flavored with cumin seeds and the other with walnuts. 

 The Valais is one of the great cheese producing regions of Switzerland and the main course is raclette. For me this is the ultimate melted cheese dish.

The restaurant has a room where they age their cheeses over several months, turning and brushing them and with white wine and salt.

The chef takes a half wheel of Simplon Cheese and places it in front of a heat source. The heat can come from a fireplace or an electric raclette maker. As the cheese melts, the chef scraps some of it off onto a plate. The cheese is served as a disc about three inches in diameter and about a quarter inch thick. The chef works at the edge of the dining room and the raclette comes to your table as soon as the cheese is melted.

BURT WOLF: There’s a wooden bucket on the table filled with boiled fingerling potatoes. You take out a potato, place it next to the cheese, cut off a small slice, cover it with warm, soft cheese and pop it into your mouth. Along side the raclette is a bowl of gherkins and pickled onions.

The chef keeps an eye on each table and as you finish off the first dish, he starts melting your second, but this time he uses a different cheese. You can order from 3 to 12 rounds of raclette, each with a different cheese. And along with the raclette you drink a local wine.

The Chateau restaurant has 500 local wines on the menu and right next door is a wine tasting room with the same 500 wines available for sale. Each week they have a different selection available for tasting in both the restaurant and the tasting room, and all 500 are available for sale at the same price you would pay at the vineyard.

The Valais is the largest wine producing area in Switzerland. There is a great diversity of soil types and microclimates and the mountains on both sides of the valley protect the vineyards. They grow over 40 different grape varieties.

After lunch, I visited the town of Sion, which is over 2,000 years old. On a hill at the center of Sion is a fortified church that was built in the 4th century. It has protective walls, battlement towers, and internal walkways designed for military defense.

It also has the world’s oldest playable organ. It was put together during the 1400s and there are regular concerts.


BURT WOLF: The next day, I continued heading west into the Lake Geneva Region. Switzerland is divided into 23 states called cantons. The Lake Geneva Region is home to the canton of Vaud. Its Southern border is made up of villages, small towns and a few mid-sized cities that spread out along the shore of Lake Geneva. Its western and northern frontiers run through farm communities and small villages in the Jura Mountains that share a border with France. And much of its Eastern edge rises up into the Alps.

The first town I stopped at was Aigle which has been inhabited for over 4,000 years. The first vines were produced here by the ancient Romans and this has been an important area for wine production ever since. The castle at Aigle has a wine museum that will give you a good look at that history. My favorite exhibit illustrates the evolution of the wine bottle and points out why it was impossible to do business without a uniform system of measurement.

If you were buying wine form a distant vineyard and you expected the big bottle, because that’s what people used in your neighborhood, and instead you ended up with a little bottle, because that’s what they used two valleys over, you had a problem.

In the late 1700s, France introduced the metric system, based on the meter, which is one ten millionth of a quarter of the world’s equator. The French clearly understood how much more convenient one ten millionth of a quarter of the equator was instead of a foot.

BURT WOLF ON CAMERA: The people of Vaud where I am standing did not want to give up the foot and so they standardized it at three tenths of a ten millionth part of the equator. They also introduced the hand, which they standardized at four hundredth of a millionth part of the equator. Of course, at the time people were not totally convinced as to the proper length of the equator, and so often there was a 2.0115 correction one way or the other. Are you getting this down?

BURT WOLF: The unit of measurement for wine became the liter, which is a volume measurement based on the meter. 

BURT WOLF ON CAMERA: Attempts to understand this system lead to an outburst of heavy drinking which in turn resulted in Aigle producing some of the finest wines in Switzerland.

BURT WOLF: They have a light bouquet, a nice balance of fruit and acidity, and the more you drink the more you think you understand the metric system. The Chateau has a charming little restaurant called the Pint of Paradise, where you can have a pleasant lunch, drink the local wine and test your comprehension of metrics.

For centuries the best way to get around this area was to hop on one of the Lake Geneva sailboats. It was an informal service that was already in existence when the ancient Romans arrived. But it took on serious structure when the Lake Geneva shipping company went into business in 1823. Their boats carried local residents from town to town along the lake shore. Even now they are used by commuters.

By the middle of the 1800s tourists began coming on board, and they still do. The boats make regular stops at most of the towns on the lake and you can get on and off and back on wherever you like. Taking a ride on a lake steamer is the best way to see the beauty of the Lake Geneva shore, the small towns and the surrounding mountains. I used a lake streamer to continue my westward journey through the Lake Geneva Region; I got off at the town of Vevey.

Vevey is the cradle of the Swiss milk chocolate business and the corporate headquarters of Nestle, the world’s largest food company and the largest company in Switzerland. Vevey is a popular resort that faces out on Lake Geneva and the Alps.

Charlie Chaplin moved here in the early 1950’s.

BURT WOLF ON CAMERA: Chaplin was born in London in 1889. His family were vaudeville performers and he followed in their footsteps eventually becoming the superstar of the silent screen.

BURT WOLF: During a tour of the United States in 1912, the Keystone Film Company noticed Chaplin, gave him his first work in silent films and introduced him to film audiences around the world.

His most famous screen character, the little tramp, was so widely appreciated that Chaplin came to be regarded as the greatest comic artist of his time and one of the most important figures in the history of motion pictures. 

When he passed away in 1977, Blaise Poyet, his favorite chocolate maker, called Chaplin’s son and asked if he could honor Charlie’s memory with a special chocolate. They worked together and developed a chocolate recipe that was a little bitter, a little sweet, and always filled with surprises. Just like Charlie. 

Then they formed the chocolate into miniature copies of the shoes that Chaplin wore in his films. The shoes are set into a box with their heels together and their toes apart, just the way Chaplin walked in his movies. The box itself is actually a movie film canister and it’s tied with ribbons that are printed with a movie film pattern---a bitter sweet memory of a man with an amazing talent.

I left Vevey on the wine train. It runs along the north shore of Lake Geneva which is one of the most important wine growing regions in Switzerland. The grapes are grown on steep terraces that have been cut into the mountains. The hills face south and get lots of direct sunlight. The lake also acts like a giant mirror bouncing even more warmth into the vines.

I got off at the town of Chexbres and started walking the wine trail. It’s made up of about 20 miles of road that wind through the vineyards. There’s a guide book to the area that says the wine makers have an open door policy, but they also have an open bottle policy. When you see and open door you can walk in, introduce yourself to the winemaker and receive a glass of the winemaker’s work, along with the story of how he makes his wine, a brief history of his family and his candid opinion of the state of the world. And it’s all free.

This part of Switzerland is known as the Lavaux region and it has been designated as a Unesco World Heritage site.


BURT WOLF: Properly fortified with fermented grape juice, I continued my journey toward Geneva.

Geneva is the most westerly region in Switzerland. It’s famous for its role in the Protestant Reformation, as a center for watch making, as a home for the United Nations, and for the many humanitarian organizations that are headquartered here.

The first residents of the area, that we know about, were members of a migrating tribe that came over from Eastern Europe and settled on the high ground, which is now Geneva’s Old City. Good spot. It was just above the junction of the Rhone and Arve Rivers. And right in front were two islands that they used for the base of a bridge, which made it the only spot for hundreds of miles where traders could cross the river on foot and stay dry. A century before the birth of Christ, Roman soldiers saw the strategic value of this site, and turned it into one of their most prosperous colonies. Even then, Geneva understood the importance of bridge financing.

BURT WOLF ON CAMERA: By the middle of the 400s, Rome began to lose its power, and Geneva came under the control of the Dukes of Burgundy. The Dukes spent the next thousand years or so duking it out with assorted princes, until 1536, when Geneva declared itself an independent republic, under the protection of the Swiss states to the northeast.

The Swiss loved this. Geneva became independent but it also became a buffer between the Swiss and the Dukes. The Swiss not only offered the people of Geneva military protection, but they offered them the opportunity to become Protestant and join the Reformation.

BURT WOLF: The main street in the Old City is called Grande Rue, and during the 1960’s I lived here. This was my neighborhood. And it hasn't changed very much, which makes perfectly good sense, it's been here for 1500 years. What did I think was going to change?

There's the old Arsenal. The building was put up in the 1400s, and there are five original cannons. My kids used them to play blow up the Duke of Savoy.

Down the block is the Place du Bourge-de-Four, the oldest public square in Geneva. For the ancient Romans this was a center for the affairs of commerce. It's still a center of activity, but these days the affairs are mostly of the heart. A little bar down the street from my house is still here. The sweet yeasty smells of the bakery still drift into the street, and it's still impossible to find a parking place. 

BURT WOLF ON CAMERA: The only thing that seems to have disappeared is my youth.

BURT WOLF: In 1886, Geneva set up a hydroelectric station

BURT WOLF ON CAMERA: to supply power to the craftsmen working in the city,

but every evening when the workers would turn off their machines, there was a dangerous overcharge. Engineers would rush to the pumps to turn them off, but they never knew exactly when that surge was going to hit. 

BURT WOLF: Eventually somebody had the bright idea to install a safety valve that released the excess water in the form of a jet, which eventually became the symbol of the city. It’s called the jet d’eau and it’s produced by an amazing piece of machinery. 

This is the pump room. Every minute two pumps suck eight thousand gallons of water out of the lake, mix it with air, and place it under tremendous pressure. The key design element is the nozzle, it sends up a column of water filled with millions of air bubbles, which gives the jet its white color. Without the air bubbles, it would be practically invisible from the shore. 

The jet d’eau is an important symbol of Geneva but so is the Escalade.

Each year on December 11th, the city commemorates an event that took place in 1602. The Duke of Savoy, who controlled the land around Geneva, teamed up with Philip II, the Catholic King of Spain, and decided to crush the Protestant Reformation that had taken place here.

BURT WOLF ON CAMERA: The troops were in the middle of a sneak attack when a woman heard their approach. Stationing herself at her kitchen window, she poured a pot of hot soup down on the Savoyards. With their chances for a surprise attack seriously dampened, they pulled back, giving the Guards of Geneva time to counter-attack and defeat the Duke's men, thereby saving Geneva's freedom to produce vegetable soup anyway they wanted. 

BURT WOLF: Not to be left out of the celebration, each year the chocolate makers of Geneva produce chocolate soup pots filled with vegetables made of marzipan. They also shape chocolate into other forms, each designed to mark an event. At The Du Rhone Chocolate Shop, a two foot high beehive, with bees, signals the beginning of spring. An antique car announces the opening of the annual Auto Show, and the perfect pocketbook celebrates a particularly successful bit of shopping.

And shopping is definitely a part of what Geneva is all about. For over a thousand years, Geneva has been an important commercial center, but for the past 300 years its most famous commercial product has been the watch. Protestant reformers, as part of their desire to simplify life, limited the use of gold and precious stones in jewelry --- so many of the jewelry makers started to making watches and clocks. Throughout the city there are public displays of the craft. 

In 1955, a flower clock was constructed in a small park at the edge of the lake. It's about five yards wide, has the largest second hand in the world, and over six thousand plants are used to produce its face.

About a block away in the center of a covered shopping street, is the clock of the Passage-de-Malbuisson. Built in the twentieth century, it marks each hour with 16 bells, a parade of 13 chariots, and 42 bronze figures. 

BURT WOLF ON CAMERA: The biggest impetus to watch making in Geneva came in 1685, when King Louis the XIV of France decided to kill off all the French Protestants. French Protestants were known as Huguenots and thousands of them fled to Geneva. They were master craftsmen and many were great watchmakers. They made an immediate and valuable financial contribution to the city, and what was France's loss became Geneva's gain. 

BURT WOLF: Calvin was the leading Protestant theologian in Geneva and he demanded an almost monk-like asceticism in the city, which made watch making a perfect occupation. The monk’s cell was replaced by the watchmaker’s cabinet, and Geneva became one of the most productive and creative cities in the world. There is no other country where so many watches are made and sold. 

Geneva is also the European home of the United Nations which gives the city an international atmosphere and hundreds of the interesting restaurants. Last time I checked the numbers, Geneva had more restaurants per person than any other city in Europe. 

Here are a few that turn out excellent examples of some of Geneva's most traditional dishes. 

The Grande Theatre is Geneva's opera, and right across the street is Le Lyrique. On one side, it's a simple brasserie, and on the other side, a formal restaurant. It opened in 1981, but the decor is late nineteenth century. 

The Café de Soleil, which means the Cafe of the Sun, was the first restaurant to be built outside the city walls. It went into business in 1680, and for a while it was a cabaret. At the time Geneva was a very conservative city, which may explain why it opened up outside the city walls. Today it's a down home neighborhood brasserie that's famous for its cheese fondue. 

The Café de Soleil makes their fondue using only gruyere cheese. Swiss have been making gruyere since the 1100s, and for over 500 years, chefs have considered it one of the great cheeses for cooking. A wheel of gruyere weighs between 77 and 88 pounds, has a diameter of 20 inches, and has been aged for at least a year. It has a slightly nutty flavor that's perfect for fondue. 

BURT WOLF ON CAMERA: Swiss fondue eating etiquette requires that all diners prevent their bread from dropping into the cheese, and if you fail, there are severe penalties. You may be required to, A, buy wine for everybody at the table. B, kiss everybody at the table, and C, keep a slice of hard boiled egg in your wallet throughout the month of July. 

BURT WOLF: One place I keep coming back to is The Bistro du Boeuf Rouge. The walls are covered with hats, beer mugs, old posters, cloudy glass, and undistinguished prints, and none of the plates match, which makes me feel very much at home. Thought of as a steakhouse, they also make great fried fish, in this case, filet of lake perch, which is a specialty of the town. 

I have spent a number of years living and filming in Switzerland and I am always impressed with the quality of their restaurants. I like good cooking in a relaxed atmosphere at a fair price and that’s the major tradition in The Valais, The Lake Geneva Region and Geneva.


BURT WOLF: And chocolate---they have great chocolate. My cardiologist told me to have an ounce of dark chocolate everyday.

BURT WOLF ON CAMERA: One of those…two of those…

BURT WOLF: I take it after my baby aspirin and my cholesterol-lowering pill but before my red wine.

For Travels & Traditions, I’m Burt Wolf.

Travels & Traditions: St. Gallen, Switzerland" - #707

BURT WOLF: St. Gallen is the most eastern province in Switzerland. It's also the most populated with over 180,000 residents, but you would never know it from traveling around the countryside. Forests, grazing cows, rolling hills that look like someone comes out every night and dusts them off. Neatness is very important in Switzerland. 

To get a sense that there are actually more people than cows you need to go into the area’s capital city. The capital city of St. Gallen, is called St. Gallen, which can be confusing but very efficient. Like New York, New York.

But St. Gallen was into efficiency for at least a thousand years before anyone heard of New York. And they are presently in the process of celebrating that history.

BURT WOLF ON CAMERA: It all started in 612, when a wandering Irish monk by the name of Gallus was passing through eastern Switzerland and decided that this was his kind of neighborhood. It was cold, it was barren, it was gray---it was miserable, and that was just what he was looking for. Because in those days, in order to have great accommodations in the after-life you had to have miserable accommodations in this one.

BURT WOLF: Over the years Gallus developed a substantial following, and after his death a Benedictine Abbey was founded on the spot where he died. Gallus was sainted and within two hundred years the abbey became one of the most powerful monasteries in Europe. It was the most important educational institution north of the Alps.

The room where the abbey scribes worked became one of the most famous libraries. It was built in 1758 and contains more than 150,000 books from and about the Middle Ages. The books are arranged according to different scientific fields of study. It’s still a working library for scholars studying the Middle Ages. This library is considered to be cradle of the German language. It was here that Latin was first translated and written in the German dialect. Before the St. Gallen translations, German was spoken but not written.

BURT WOLF ON CAMERA: The environment inside the abbey might have been magnificent but the surroundings outside were still pretty rough. At 700 meters above sea level the only crops that grew well were flax and hemp which the monks used to weave linen. They also taught the local population how to weave.

BURT WOLF: During the early 1700s, the St. Gallen weavers saw how Turkish hand-embroiderers decorated the silks that were being sold in Europe, and they decided to embroider the fabrics made in St. Gallen. By the end of the 1700s, over 40,000 embroiderers were working in eastern Switzerland. And by the middle of the 1800s, the town of St. Gallen had become the world epicenter for embroidery. Which it still is.

There are three great embroidery houses in St. Gallen and each has a different approach to the art. This is Forster Rohner. Tobias Forster is the CEO.

TOBIAS FORSTER ON CAMERA: The company was founded by my grandfather in 1904. And at that time, many embroidery companies were founded in St. Gallen. And because the embroidery industry was the most important export industry of all of Switzerland. More important than watches or chocolate or what have you. So, at that time, when you wanted to get rich quickly, you had to go to St. Gallen and found an embroidery company.

Then after the First World War, business became difficult. Fashion changed. So many companies went bankrupt.

And then in the ‘30’s my father came into the business. And he thought, this is not going to happen to me again. And he thought, I have to have an instrument in order to keep embroideries in fashion all the time. And he did it, building up a very close relationship with the best designers of the world. And the best designers of the world at that time were the couture designers in Paris. 

BURT WOLF: During the 1860s, craftsmen in Switzerland developed a mechanized loom. It utilized a combination of continuously threaded needles and a shuttle containing a bobbin of thread. The shuttle was shaped like the hull of a boat. In the Swiss German language, the word for little boat is Schiffli and the mechanism became famous as the “Schiffli machine”.

When the first large embroidery machines were built in St. Gallen, these elaborate fabrics were suddenly available at a much lower price than ever before. Today about 65 percent of embroidered fabrics are produced for generally affordable items, particularly lingerie.

BURT WOLF ON CAMERA: About 35 percent of St. Gallen’s embroidery goes to the fashion industry for the creation of haute couture and prêt-a-porter clothing by the great designers.

BURT WOLF: But I was surprised to find out that almost all of the embroidery designs are developed not by the fashion houses that design the clothing, but by the embroidery companies. Martin Leuthold is the Creative Director of Jakob Schlaepfer Company, which is one of the most important embroidery houses in the world.

BURT WOLF ON CAMERA: Do you go to famous designers and ask them what they want for next season?

MARTIN LEUTHOLD ON CAMERA: Very difficult to ask them what they need.

When we ask them what they want for next season, they say something nice, something beautiful, something in what …

BURT WOLF ON CAMERA: Very detailed.


BURT WOLF ON CAMERA: Something nice.

MARTIN LEUTHOLD ON CAMERA: In fashion once seen something, it’s old. Fashion people they have to touch and they have to see the colors, they have to feel the fabric, and then they choose or they like it or don’t like it. We do about 2,500 designs a year. Each three months we have a new collection. 

BURT WOLF ON CAMERA: What are some of these that are here?

MARTIN LEUTHOLD ON CAMERA: Well, they are different fabrics. This is something special, we developed. It’s a five layer silk metallic fabric, it’s just woven to gather on the selvage, and all five layers are loose, and then over print with the inkjet print and you get this kind of light feeling. 

BURT WOLF ON CAMERA: It’s more than really embroidery; it’s the creation of different fabrics.

MARTIN LEUTHOLD ON CAMERA: Well, we look, use all materials from feathers to wood to plastic, silk screens, silk, cotton, polyester. This is the feathers on cotton organdy. Cotton organdy it’s also a very specialized fabric from St. Gallen, the last 200 years we do cotton like organdy, like silk.

BURT WOLF ON CAMERA: Is done by hand?


BURT WOLF ON CAMERA: So each of them.

MARTIN LEUTHOLD ON CAMERA: Each one is glued on by hand.

BURT WOLF OFF CAMERA: We’ve been embroidering fabric for thousands of years. The ancient Egyptians and the Babylonians embroidered their robes. During the Middle Ages Ecclesiastical clothing was embroidered. And by the early 1300s successful merchants were into embroidered clothing because it was an unmistakable sign of their wealth.

BURT WOLF: One of the great inspirations for new designs are the embroidery house libraries. Bischoff Textile is the third great embroidery house in St. Gallen and it is famous for its textile library. Max Hungerbuehler is the CEO.

MAX HUNGERBUEHLER ON CAMERA: As a Chinese embroidery. I’ve personally worked with it, this by coloring up new designs. Because the color combinations are so unusual, it’s something different made in pure silk.

Here is a Japanese embroidery – very, very colorful. You see the background is red. And then at least twelve to fiteen colors are being used for the embroidery. A piece of art.

BURT WOLF ON CAMERA: How long would it take somebody to do just one of those flowers?

MAX HUNGERBUEHLER ON CAMERA: I would estimate it would take between two and three hours to do this with the changing of the yarns and everything. 

BURT WOLF ON CAMERA: So, we’re looking at hundreds of hours just to make that piece.



MAX HUNGERBUEHLER ON CAMERA: At this library is an old collection of embroideries, but also of books, fashion books. Designers come here and they work with the different books that we have here. Let me just show you one. You have different designs of old dresses. Surely today a stylist or a designer will not make something like that again. But it inspires him. And he also sees how embroideries can be adapted on the different dresses. 

This is a present that they got from customers in Spain. The reason is Brischoff Textile, they was founded in 1927. And Mr. Brischoff went for his first trip to sell embroideries to Spain, and he made many friends down there, because it became quite a good market, even during those tough times. And one of the friends then gave him this as a present. This embroidery, hand embroidery, metallic embroidery. A beautiful piece.

BURT WOLF ON CAMERA: I hope the bulls appreciate what they went through.

MAX HUNGERBUEHLER ON CAMERA: I could imagine they didn’t so much. But the public and probably the Toreador that was wearing it, he also was quite attractive to lots of women. 

BURT WOLF: St. Gallen’s thousand year history in textiles eventually led to the development of its own couture fashion house. It’s called AKRIS.

It was founded in 1922 by Alice Kriemler-Schock. Her children had grown up and gone off on their own. She re-channeled her energy into designing aprons that she sold to her friends. Eventually the demand for her work developed into a small manufacturing company. When her children entered the business it became a producer of high quality ready-to-wear for the great designers in Paris.

In 1982, Alice’s grandson Albert was brought into design their own label under the AKRIS name.

ALBERT KRIEMLER ON CAMERA: Designing with us starts always with fabrics. I can not design or sketch without having fabric in my hands. Because the fabric always gives a lot to tell you what is possible, and what is not possible. 

When I have done the fabric quality I think of a color. And then I do a sketch. I design what I want to do.

BURT WOLF: The drawing and the fabric are discussed with the tailor and developed into a three dimensional model.

ALBERT KRIEMLER ON CAMERA: She dyes a pattern and she does a first silhouette, which we put on a mannequin and then we start speaking. It has to be more narrower. It has to be more straighter. I want the shoulders larger. Less large. She goes through all these details and if we are good we need 2 or 3 fittings. If we are not so good we need 7, 8, 9 fittings. And to get the final result.

Still not right.

BURT WOLF: Albert is always mindful of St. Gallen’s history in embroidery. His signature clothes use both classic embroidery and modern fabrics. Twenty-five percent of the manufacturing process for an AKRIS garment still requires highly specialized handwork.

His designs are sold in major department stores and AKRIS shops that have been set up in cities throughout the world. 

BURT WOLF ON CAMERA:  In recognition of its 1,000 year history in the textile business, St.Gallen has organized a celebration, called “Schnittpunkt”. It’s a word that’s used in the textile industry, and means “cutting point” but it has a second meaning. It means “crossroads”. The spot where you choose your future.

As a part of the celebration the work of AKRIS is on display at the Textile Museum.

ALBERT KRIEMLER ON CAMERA: This is the Spring Summer collection 2006. This year’s summer collection and here I was inspired by a photo shoot of Helmut Newton of Angelica Houston that she did in 1973 for Italian Vogue. She’s wearing a nude color, very light chiffon blouse. I was inspired through all the season by this picture. And it made me develop a lot of extremely light fabrics, but also I only stayed in these nudes and beiges and whites. I felt this was right for this summer. 

Here I treated our leather the beautiful leather quality and we punched holes to make it light. And look how delicate this all works out for a leather jacket. 

BURT WOLF ON CAMERA: So these dark spots are holes.


BURT WOLF ON CAMERA: It looks like its part of the pattern.

ALBERT KRIEMLER ON CAMERA: This was the piece of the collection. It was the most photographed piece of my Fall Winter collection. And once more it’s out of St. Gallen embroidery.

You see it’s a tulle embroidery with raw wool on it and also this trapeze coat is fully reversible. It was also an archive inspired pattern. But I love it. It has so much modernity on it you know.

BURT WOLF: As part of Schnittpunkt, The St. Gallen Art Museum installed an exhibition called “Lifestyle” which is a collection of works that deal with the relationship between art and fashion. The curator is Konrad Bitterli.


BURT WOLF ON CAMERA: What’s this piece about?

KONRAD BITTERLI ON CAMERA: This is a video installation by the South African artist, Candice Spreitz. Showing 30 Madonna imitators, or Madonna fans, singing a whole album by the famous artist, “The Immaculate Collection.”

BURT WOLF ON CAMERA: What's it mean?

KONRAD BITTERLI ON CAMERA: Madonna is kind of the role model for an identity that constantly changes from the Latina to the domina, to the material girl, so you have 30 imitators who all try to get into that identity, to imitate this role model. But a the same time, they each have their own individuality that they can’t hide. 


How do I get out of here?

KONRAD BITTERLI ON CAMERA: Not for quite a while. You have to sing along for all 70 minutes.

BURT WOLF ON CAMERA: I’ll do the best I can.



KONRAD BITTERLI ON CAMERA: This is a piece by the Geneva-based artist Sylvie Flurry. And it shows a car in a way

BURT WOLF ON CAMERA: It's a real car?

KONRAD BITTERLI ON CAMERA: It’s a real car. But in a way that you don’t drive it anymore. It’s crashed obviously and it has a color that doesn’t quite fit the colors that you usually see on streets. It is a lipstick color Givenchy 601. So what it does it kind of melts two different worlds. The world of racing, of male obsession with the world of fashion, of makeup, through the color of the Givenchy makeup and lipsticks. 

BURT WOLF: Just down the street is the St. Gallen historical museum which has an exhibition called "Dresscode". The works present the idea that a dress contains a coded message.

There is an extraordinary video by Eve Sussman. It presents an imaginary vision of the people surrounding the 17th Century Spanish painter Velasquez, while he was at work. 

A video by Hussein Chalayan presents furniture that can be turned into clothing.

Jacqueline Hassink is a photographer with a special interest in the private fitting rooms used by the great designers for their most important clients. This series presents some of those rooms.

It’s difficult to be in Switzerland and not think about Swiss watches. You get the feeling that each street has a least one store selling them and the selection is rather magnificent.

While I was in St. Gallen I noticed that many of the people involved with fashion, art and technology wore watches made by a company call IWC which stands for the International Watch Company.

The company was founded by F. A. Jones, an American engineer and watchmaker who came to Switzerland with a plan to use American engineering technology and Swiss craftsmanship to produce watch parts for the American market.

BURT WOLF ON CAMERA: Originally he wanted to manufacture his watches in the French speaking part of Switzerland near Geneva. But the French would have none of his modern American ideas and basically told him to get lost. 

But while he was getting lost in the Swiss mountains he heard about a new hydroelectric plant in eastern Switzerland that was producing low cost energy. Just what Jones needed to power his watch making equipment and so in 1868 he set up IWC.

BURT WOLF: Technical innovation has always been an essential part of the company's operation. In 1885 they introduced the first digital watch with tiny windows for the hours and minutes.

During the 1930s they turned their attention to the needs of early aviators. Pilots needed a watch that would function precisely at extreme temperatures, could withstand pressure changes, would not be affected by magnetic fields and was easy to read.

They adapted their pocket watches and introduced the Big Pilots Watch with a long strap because the watch was worn over the pilot’s flight suit.

They still produce the most advanced watches for pilots.

In 1985 they introduced the DaVinci. It was the first wristwatch with a mechanical calendar programmed for 500 years. It proved especially popular with people who had a family history of longevity.

Then they started hanging out with the scuba pioneer Jacques Cousteau. The result was a group of watches known as the Aquatimer Chronograph Cousteau Divers.

BURT WOLF ON CAMERA: They even make a model that is water-resistant to a depth of 2,000 meters. Though I can’t imagine what I would be doing at that depth and if I was there why I would need to know what time it is. But you never can tell. I might have a sushi date with a mermaid, and not want to be late.

BURT WOLF: The International Watch Company has an impressive history and they have certainly developed some fantastic technology. And those are certainly major reasons for their popularity in St. Gallen.

BURT WOLF ON CAMERA: Most important they are made here in the German speaking Eastern part of Switzerland and not in the French part, where the original founder was rejected. So there! 

BURT WOLF: And on that note it’s time to see what’s cooking in St. Gallen. Clearly, its most famous contribution to gastronomy is the St. Gallen bratwurst. Until the middle of the 1800s sausages where rather course in texture, but a technical breakthrough of awesome proportions produced a sausage with a smooth and creamy texture. And soon the St. Gallen bratwurst was born.

It’s a hot dog that even dog could love.

And when in St.Gallen, the place to get one is Gemperli’s. They have their own recipe and produce over ten thousand bratwurst per week. They have the best of the wurst. 

BURT WOLF ON CAMERA: A St. Gallen bratwurst is made from veal, pork, bacon and a secret ingredient which will not be very secret after I tell you. Fresh milk. And it’s served with a typical Eastern Switzerland roll called a Burley.

BURT WOLF: For a coffee and a traditional sweet the place to go is the Roggwiller's Café and Tea Room.

BURT WOLF ON CAMERA: St. Gallen has two great sweets. One is a St. Gallen Spitzen which means embroidered and it’s actually chocolate with an embroidery pattern on it – both milk and dark. And the other one is a biber which is gingerbread, marzipan, gingerbread. It’s a marzipan sandwich.

BURT WOLF: And finally there is the Scherrer chocolate shop with its handmade specialties. An obvious test of ones will power. 

BURT WOLF ON CAMERA: Ok let's get started. One of those. One of those. One of those. Two of those. Getting the knack of this huh? One of those, one of those, those, one of those, those.

BURT WOLF: And clearly my will power was not a strong as I thought it was.

For Travels & Traditions, I’m Burt Wolf.